Newertown was founded by Juan Carlos Farah in 2010 as a London-based curatorial project. Its mission is to produce engaging and media-driven creative projects across the various disciplines of art. Farah graduated from Harvard University and went on to work as a junior specialist in the Middle East & India Department at Sotheby's London. A professional photographer, writer and curator, Farah's passion for emerging art encouraged him to support and showcase pieces by young artists from across the world. Over the past five years, Newertown has organised and participated in over 25 projects, including exhibitions, musical shows, theatrical performances and festivals throughout Europe, the Middle East and Latin America. Notable exhibitions include The Future of a Promise, a collateral event of the 54th Venice Biennial and We Need to Talk, the most significant show of Saudi contemporary art ever held in the Kingdom of Saudi Arabia.